Natural products, as nature intended.
A short letter from Adam — founder, soap-renderer, and the human reading every email you send.
EST. 2023 · LONDON, ONTARIOYou can read more about our story here.
The mission is, was, and will always be simple — natural products, as nature intended.
Modern science has made drastic advancements and improvements for society, many of which deserve accolades that outlast their inventors. And along the way, the agenda changed, and capitalist greed littered for profit over progress.
I am not against capitalism. I support it, in its truest essence. Create a great product or service, and the market will unquestionably dictate your success. Not conglomerates and oligopolies.
The products we face today, that have flooded our shelves and cabinets naively for decades, are made with cheap, detrimental, synthetic ingredients.
Deceptive labels are just a trick-of-the-trade that masquerades as "meeting legal requirements" while hiding that the intention was always to ensure confusion.
It's in our clothes, our food, our water, and nearly every personal care product.
However, the tide has changed, and as uncomfortable as it may be, the collective intelligence of society is rapidly growing.
I want products — not just mine — to be as simple, transparent, natural, and effective as possible.
We have questions.
Where is the product made? How is it made? Why is it being made that way?
The tough reality is, as long as there are billions of dollars to be earned, those answers, which you will be gaslit by, will remain a lie.
I want products — not just mine — to be as simple, transparent, natural, and effective as possible.
Keep in mind, it's not so black and white.
Simple and natural are great, but ineffective is useless.
To achieve this takes immense time, effort, and resources. Often, a lot of trial and error, as well — it's taken me 64 iterations to formulate a liquid tallow showergel that checks all boxes, and it still isn't released.
You cannot make a $2 bar of soap this way.
Collectively, we will win. This year, or the next decade. That, I have no doubt.
What we'll always do.
All tallow comes from one farm 30 minutes from our studio. Grass-fed, grass-finished, full audit trail.
No outsourcing, no big-batch contract manufacturing. The bar in your shower was poured by Adam or one of two other humans.
If a batch fails, you'll hear about it. If a scent is delayed, you'll hear about it. We'd rather sell less than spin you.
Try the first bar.
One bar lasts 5–7 weeks. Full refund if it isn't right for you.