Our Mission
Our Mission & Vision.
You can read more about "Our Story" here.
The mission is, was, and will always be simple — natural products, as nature intended.
Modern science has made drastic advancements and improvements for society, many of which deserve accolades that outlast their inventors. But, along the way, the agenda changed, and capitalist greed infiltrated for profits over progress.
I’m not against capitalism. I support it, in its truest essence. Create a great product or service, and the market will unquestionably dictate your success. Not conglomerates and oligopolies.
The products we face today, that have flooded our shelves and cabinets naively for decades, are made with cheap, detrimental, synthetic ingredients.
Deceptive labels are just a trick-of-the-trade that masquerades as “meeting legal requirements” while hiding that the intention was always to ensure confusion.
It's in our clothes, our food, our water, and nearly every personal care product.
However, the tide has changed… and as uncomfortable as it may be, the collective intelligence of society is rapidly growing…
We have questions.
Where is the product made? How is it made? Why is it being made that way?
The tough reality is, as long as there are billions of dollars to be profited, those answers, which you will be gaslit by, will remain a lie.
I am not oblivious to the exhaustion and necessary competence of questioning every single product and company. My journey was likely no different than yours — it starts with one product, which makes you question another… and then the overwhelm sets in as you contemplate how you’re going to rid your house of the other 50+ chemically-filled garbage products we use day after day.
I want products — not just mine — to be as simple, transparent, natural, and effective as possible.
Keep in mind, it’s not so black and white.
Simple and natural are great, but ineffective is useless.
To achieve this takes immense time, effort, and resources. Often, a lot of trial and error, as well — it's taken me 64 iterations to formulate a liquid tallow showergel that checks all boxes, and it still isn't released.
You cannot make a $2 bar of soap this way.
What I envision is a harmony in which we revisit and utilize our ancestral methods while incorporating the genius of modern science and data. Tallow is tallow, lye can be made in a lab rather than being extracted from wood ash, and organic essential oils can be carefully blended to produce a beautiful aroma that replicates a synthetic, hormonal-disrupting perfume.
My ask of you is merely to question every product and every company. Mine included.
Why should I or do I use it? Why is it made that way? What impact does it have on my body? Does this product work for me? Is the profit justified? Can this be made differently?
I even [highly] encourage you to try making these products yourself.
I will remain committed to producing and endorsing only products that are natural in every ingredient, that are undoubtedly effective, and that I use.
Collectively, we will win. This year, or the next decade. That, I have no doubt.
Sincerely,
Adam